The Role of Online Buying Experience as a Competitive Advantage: Evidence from Third‐Party Ratings for E‐Commerce Firms
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چکیده
This study examines whether the quality of online buying experience represents a competitive advantage for Internet firms focused on business to consumer ecommerce (“e-commerce” firms). Forrester Research, a consulting firm, estimates that revenues in the business to consumer segment will grow from $20 billion in 1999 to $184 billion by 2004. Such explosive growth is due, in part, to the superior shopping ex-
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تاریخ انتشار 2004